The Ultimate Easter Sales Audit for Bakers Who Want Bigger Profits (and Less Stress)

Before We Begin…

Why Reflecting on Easter Sales Sets You Up for Summer Success

Easter is more than pastels and bunny cookies—it’s one of the biggest spring holidays for bakery businesses. Whether it was a hit or a hiccup, reflecting on what worked (and what didn’t) gives you insight you can apply to Mother’s Day, graduation season, and beyond.

Just like Valentine’s Day is your Black Friday, Easter is your Spring Super Bowl. If you want to grow—without burning out—this step is crucial.

Why this matters:

• Clarity on What Worked – Figure out which menu items sold out fast and why.
• Spot Missed Opportunities – What did you overbake or underpromote?
• Better Planning – Use customer behavior now to prep stronger next time.
• Stronger Systems – Fix what felt chaotic and double down on what felt easy.

Let’s dig into your Easter data and set you up for a wildly profitable spring and summer!

Planning & Prep

• How many hours did you spend planning and preparing for Easter?
• What exact date did you start planning your Easter menu?
• What exact date did you start promoting your Easter offers?
• How often did you promote from start to finish? And where (IG, email, stories)?
• What was on your Easter menu this year?

Let’s Talk Sales

• What were your sales goals for Easter?
• What was your total revenue?
• How many total orders did you fulfill?
• What was your best-selling item?
• What was your least popular item?
• Which product(s) were the most profitable?

Let’s Reflect (Honestly)

• How did you feel mentally in the last two weeks leading up to Easter?
• How did you feel physically?
• Where did the majority of your time go?
• What were your biggest obstacles?
• What do you wish you had done differently?
• What areas can you improve before the next holiday?

Easter Lessons + Looking Ahead

• What areas did you absolutely crush?
• What would you like to change for the next holiday (Mother’s Day)?
• What key lessons did you learn this season?
• What goals do you want to set for Mother’s Day?
• What do you still need to learn or master?
• Are there any habits or patterns that held you back?
• What do you need to start doing, keep doing, or stop doing?

Key Takeaways (Don’t Skip This Part!)

Use this space to jot down:

• A-ha moments
• Menu notes
• Workflow wins
• Marketing lessons
• Anything else worth remembering next year!

From Easter Wins to Mother’s Day Success

Based on everything you’ve just reviewed:

• What’s one offer from Easter you want to bring back or tweak for Mother’s Day?
• What timeline would help you feel less rushed and more confident going into this next holiday? (Especially considering Mother’s Day is just 3 weeks away, so: Could you start planning earlier for the next holiday? REMINDER: Father’s Day is 8 weeks away! Could you be planned and prepared BY May 19th?
• How can you simplify your menu, marketing, or workflow so Mother’s Day and Father’s Day feel smoother and more profitable?
• What will you start doing today to prepare?

Reminder: You don’t have to reinvent the wheel—just refine what worked. Let your Valentine’s Day and Easter results guide your next move, and let Mother’s Day be your proof that you're learning, leveling up, and leading your business with intention.

P.S. I have a 90-minute in-depth training on HOW to DOUBLE to your holiday sales just in time for Mother's Day! This training will help you plan and prepare for a SUCCESSFUL holiday with intention. You can learn more about the training here: https://www.janellecopeland.com/holiday-workshop